Kay Beauty by Katrina Kaif: Price, Products, and the ₹200 Crore Success Story"

Kay Beauty by Katrina Kaif: Price, Products, and the ₹200 Crore Success Story"

Beauty is not just about how you look, but how you feel about yourself." – Katrina Kaif

Remember the compliment, “You look great today”? Didn’t it make you feel instantly confident? Exactly! But why should such compliments be reserved only for glamorous divas on screen?

It was this message from Kay Beauty that thousands of women could connect. And the result? Kay Beauty has grown into a ₹200 crore empire — not just as a makeup brand, but as a movement celebrating self-expression and inner confidence.

Today, Kay Beauty stands as a brand that is loved by women across the nation. It makes you feel beautiful, it makes you feel confident and most importantly, makes it feel you.

No matter if it’s your first matte lipstick or you are adding to your eyelash collection, Kay Beauty makes it possible to feel luxurious without spending much.

While working for movies, she fell in love with the professionalism of the make-up artists. Their lesser-known customised skin products were awesome. She noticed what worked, what did not and what was absolute magic. She wondered, why should this be limited to on screen privileged actors. When thousands of Indian women watch movies, they secretly dream to look alike their onscreen actors. Katrina though - what if, these products reach out to these secret superstars of India?

But there was a problem to solve. The product had to be of a reasonable budget, and more importantly for people of all skin types

In 2019, Kay Beauty made a deal with Falguni Nayar, the founder of Nykaa. The deal was to bring this dream project to life. Because even the best products have to be channelled through a dedicated team to reach the market. Without which, the product would lose its impact. The business brilliance of Falguni Nayar coupled with the passion of Kay Beauty created magic.

Working with Falguni they promoted a message, a brand that understands.

Katrina’s attention to details from choosing formulas that are lightweight yet long-lasting, to testing every shade for Indian skin is noteworthy. She has paid attention in creating products that add radiance and freshness to the skin. Be it lip tint, hydrating foundation, or creame blush, they all feel flower to the skin.

All Kay Beauty products carry the brand’s philosophy which is Make up That Kares

What’s the best part? Kay Beauty is made for all Indian women. With products starting at just ₹299, it’s easily accessible to middle-class buyers, without compromising on quality or style.

From primer that match Indian skin tones perfectly, to lipliner, creamy matte lipsticks, and glow-boosting highlighters, every item is made to make you feel happier. As the tagline rightly connects “It’s Kay to Be You”, which is a celebration of every woman’s unique beauty.

Whether she is a college student, working professional or a homemaker, every woman deserves to feel best in her skin.